Asia The Antidote To Australian Wine Woes

A recent report published by industry body Wine Australia reflects the continued challenges faced by Australian wine exporters. The persistent strength of the Australian dollar, weakening global demand and continued efforts of domestic wine producers to reduce wine production have continued to place pressure on the export outlook of the Australian wine sector. Amid the deteriorating external climate, Asia should prove a relatively bright spot for Australian wine exporters on the back of rapidly rising consumer affluence and burgeoning domestic demand.

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