BMI Sees Intensified Rivalry Between PepsiCo And Coca-Cola

After securing an early lead in the Vietnamese soft drinks market, US soft drinks giant PepsiCo is giving its global rival The Coca-Cola Company a run for its money in the sector. In this article, we will be highlighting the three key tenets of PepsiCo's strategy that has allowed it to claim a strong market position in the Vietnamese soft drinks sector, namely understanding local consumer preferences, tailored branding initiatives as well as an extensive distribution network. Competition levels between PepsiCo and Coca-Cola will only intensify going forward as they seek to capitalise on the dynamic soft drinks potential in Vietnam.

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