Coffee Culture Still In Its Infancy In Pakistan

A tea-drinking culture is well entrenched in Pakistan, which explains the relatively mature nature of the Pakistani tea market. Despite its maturity, the tea sector will continue to lead the growth of the broader hot drinks market over the coming years. On the other hand, coffee consumption remains a fledgling concept in Pakistan, and the lack of forthcoming sector investments will continue to hold back the sector from realising its growth potential in the near-to-medium term.

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