V&S Focuses On Premium Brands With Sell Off

Swedish spirits giant V&S Group has announced the sale of its Danish vodka brand Danzka to the international spirit company Belevedere SA, who has immediately assumed responsibility for the brand. A spokesperson for V&S, which produces Absolut vodka, said that the company has decided to focus on the premium brands in their portfolio such as Absolut, Level and Cruzan. Following its recent acquisition of Cruzan Rum, V&S now has a very strong portfolio of premium international vodka, gin and rum

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