Saku's Premium Beer Pays Off

Saku Olletehas, Estonia's biggest brewer, posted a 50% leap in net profit last year to EST75mn (US$5.7mn). Driving these earnings was their premium beer sales, with group sales volumes up nearly 20%. A new premium brand, Saku Kuld, or Saku Gold, was launched, and the brand surpassed its sales targets by almost three-fold, claiming 10% of the premium

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