Fosters Looks To Premiumisation For Growth

Australians are the ninth-largest per-capita consumers of beer worldwide, and are renown for their enjoyment of beer. However, beer consumption has actually been in decline for the better part of a decade, as an increasing sophistication in terms of product choices has fuelled an interest in other alcoholic beverages, such as wine. However, there has been one segment of the beer market that has witnessed growth in recent years, and that is the premium end of the market.

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