As Demand Soars, Food and Drink Companies Look to Position Themselves

Volume sales of food and drink in the Caribbean region have been rising fast over the past few months, illustrated by the distribution deal completed recently by PepsiCo with Red Stripe in Jamaica. The agreement, fiercely competed for by companies on the island, means Red Stripe will distribute the company's soft drink products - sales of which currently amount to 168 million units per year in Jamaica - and climbing at an annual rate of more than

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