Mega Focuses On Convenience

December 2006 | Company News Alert

The traditional image of supermarket retailing in Central and Eastern Europe (CEE) is 'cheap and cheerful', hence the success of large hypermarket formats on one end of the scale and the growth of local and multinational discount chains. These formats serve the region's more cost conscious consumers who, despite rapid income growth in recent years, still spend a large share of their salaries on food compared to Western Europe. More recently, however, wealthier and more mature CEE markets have seen the growth of 'express' formats - compact, urban supermarkets with a similar footprint to a discounter, but a wider array

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