Backus y Johnston Launch New Beer In Dynamic Market

Backus y Johnston is to launch an addition to its portfolio. The Peruvian subsidiary of SABMiller will spend around US$4mn on the introduction of the group's Barena beer brand into the country. The 4.6% lager will be marketed under the strapline '¡No la piensas tanto!' (Don't think about it too much!) and will be available at a 10% premium to the unit's Cristal lager brand.

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