Turks Still Smoking, But Will Investors Take The Bait?

Turkey's alcohol and tobacco monopoly TEKEL has announced that it will launch two new brands of cigarettes in preparation for its privatisation in April 2007. The company is looking to increase its market share with the introduction of the new brands 'Kariyer' which will target middle income consumers, and 'Cool Black' targeting high-income smokers. Previous attempts to privatise the company failed due to lack of investor interest, and it is now being sold as a whole rather than in two blocks of factories and brands, as was the previous privatisation plan.

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