FairPrice Hypermarket Stimulating Growth In Mature Market

Leading Singaporean retailer NTUC FairPrice has declared its first foray into the country's limited hypermarket sector a success, after a quarter of a million customers visited the FairPrice Xtra-branded store within a week of its opening. Flushed with its success, the company's CEO has announced plans to open at least another two hypermarkets before the end of 2009, in spite of the challenges of expanding within this format in the crowded Singaporean grocery retail

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