Anheuser-Busch Tries To Light Up Beer Market

Following the adage that if you do not at first succeed, then try again, US major Anheuser-Busch (AB) announced that it has reached an agreement with Almacenes Exito, Colombia's leading mass grocery retailer (MGR), to sell its Bud-Light brand. The announcement comes after years of lacklustre sales of its Budweiser beer, which has been unable to capture the imagination of Colombian beer drinkers - who now consume 45 litres of beer a year per

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