Companies / Germany
Coca-Cola Back On Expansion Trail In Germany
February 2007 | Company News AlertHaving stemmed declines through intense sales efforts in 2006, US soft drinks major Coca-Cola is now looking to rebuild its German business through restructuring and distribution initiatives in 2007. However, BMI questions whether Coca-Cola's reactive, rather than proactive, approach to doing business in Germany will eventually cost it a sizeable chunk of its market
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