Companies / United Kingdom
Britvic Getting Juicier But Maintaining Carbonate Bubble
February 2007 | Product LaunchUK soft drinks giant Britvic has announced that it is to add two new products to its Robinsons fruit juice portfolio as it looks to capitalise on sustained consumer interest in the health trend in the UK and profit from its recent investment into production facilities better suited to product innovation in this category. With Britvic even announcing plans for product development in the supposedly stagnant carbonated drinks sector, 2007 looks set to be a busy year for the
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