Regional Performances Encourage Coca-Cola FEMSA

Despite finishing 2006 as the lowest growth division within the FEMSA Group, Coca-Cola FEMSA can take much encouragement from a year, which has seen volume and value sales growth recorded across all operating markets. Given that growth was recorded in a year typified by rising health consciousness, which had a negative effect on carbonate sales, even in emerging markets, and given the particular criticism of The Coca-Cola Company in being slow to respond to this shift, 2007 looks set to be even

To read the full article, please choose one of the following options: