Masafi Reaps Benefits Of Premium Juice Efforts

Masafi, a major producer of bottled water and juice products in the Gulf Co-operation Council (GCC) region, recently won Retail News Middle East's 'Best Marketing Strategy of the Year' award for its recently launched premium juice line, Masafi Juice. Masafi has been the market leader in the UAE for 30 years, and operates a 250,000m2 bottling facility located close to the underground springs of Masafi. By constantly introducing new products and adopting new manufacturing and marketing strategies, the company has sought to strengthen its competitive position.

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