Coca-Cola Seeking Non-Carb Contribution Growth

US soft drinks major The Coca-Cola Co is seeking to continue its successful diversification efforts away from its carbonates stable by acquiring yet another alternative category soft drinks manufacturer in the key market of Brazil. Integral to a successful 2006 for Coca-Cola were its improved marketing commitment to, and the growth of, its non-carbonates range, and strong growth in leading international markets, including China, Russia, India, Nigeria and across Latin America. Coca-Cola's bid for Brazilian bottled tea producer Leão Junior demonstrates its intention to continue to pursue both growth drivers throughout

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