Unilever Finding Success In Marketing and Innovation
March 2007 | Company SpotlightAnglo-Dutch company Unilever is one of the world's leading suppliers of fast-moving consumer goods (FMCGs), operating under three global divisions - foods, home care and personal care. Unilever has been present in the Middle East and Africa since the 1930s, and now operates in a range in countries across the region. Within the MEA region, the group operates under five units: the Unilever Arabia Group, which covers the UAE, Saudi Arabia, Iran, Yemen, Bahrain, Kuwait, Oman and Qatar; the Unilever Mashreq, including Egypt, Lebanon, Jordan, Iraq, Sudan, Syria, and Palestine; Unilever Maghreb, combining Morocco, Tunisia, Algeria, Libya and Mauritania; Unilever Turkey and Unilever Africa.
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