Companies / Peru
Fearless Ajegroup Ups The Ante
March 2007 | Company Finance AlertPeruvian beverage manufacturer Ajegroup has announced that it is to invest US$35mn in entering its domestic beer market. Entry to this high-growth industry will put Ajegroup into direct competition with multinational brewers SABMiller and InBev, with the former having just announced a US$102mn investment plan for the Peruvian beer market in 2007 and the latter continuing to compete aggressively on price with its global Brahma brand in Peru.
Sorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
If you would like to subscribe to Americas Food and Drink Insight and gain instant access to this article, please click here to subscribe.
If you would like to take a trial to Americas Food and Drink Insight please click on the trial link below.
