Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / Peru

Fearless Ajegroup Ups The Ante

March 2007 | Company Finance Alert

Peruvian beverage manufacturer Ajegroup has announced that it is to invest US$35mn in entering its domestic beer market. Entry to this high-growth industry will put Ajegroup into direct competition with multinational brewers SABMiller and InBev, with the former having just announced a US$102mn investment plan for the Peruvian beer market in 2007 and the latter continuing to compete aggressively on price with its global Brahma brand in Peru.

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