NorgesGruppen Builds Market Leadership Among MGR Players

With Norway's concentrated mass grocery retail (MGR) market growing by 5% in value terms last year, market leader NorgesGruppen added 1.2% to its share. The group, which includes chains Meny-Ultra, Kiwi and Spar, reported a 20% jump in net profit in recently published 2006 results. Meny's competitors saw market share slip slightly, although there was remarkable stability. Perhaps only the market's smallest player, discounter Lidl, looks set mount a longer term challenge, with its share growing 40% year-on-year, albeit to a still small

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