Kraft Launches Healthy Version Of Tang

Kraft Food GCC has recently re-launched its popular fruit-flavoured powdered drink Tang with natural ingredients and updated packaging, as the company looks to increase sales across the Gulf Cooperation Council (GCC) region and Yemen. Although Tang has been a popular drink in the region for more than 50 years, Kraft decided to reformulate and re-launch the drink in response to the growing consumer demand for healthy products. Tang has always contained added vitamin C, however, it also contained artificial flavours and colours, which deterred some consumers from purchasing the drink. The new version uses only natural fruit-derived flavours and is

To read the full article, please choose one of the following options: