Heineken Faces Beer Drought In South Africa

May 2007 | Company News Alert

Following the end of its production and distribution contract with a local company that used to brew its Amstel lager, Dutch brewing giant Heineken has been dealing with a shortage of its drinks in South Africa. This has resulted in a shift in the beer rankings, as the Amstel shortage has led many drinkers to turn to Heineken beer, leading it to become the number one beer in the country for the moment.

If you would like to subscribe to Middle East & Africa Food and Drink Insight and gain instant access to this article, please click here to subscribe.

If you would like to take a trial to Middle East & Africa Food and Drink Insight please click on the trial link below.