Wal-Mart Ups Private Label Appeal

US grocery retail giant Wal-Mart is continuing in its attempts to bring global retail best practices to Canada via the introduction of a multi-tiered private label offering. The latest development strategy for the Canadian subsidiary follows the introduction of American-style supercentres in Canada throughout 2006. Far from viewing Canada as a mature market in which to consolidate and preserve market share, Wal-Mart seems intent on chasing down the market

To read the full article, please choose one of the following options: