Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / Mexico

Modelo Lands Carlsberg Distribution

May 2007 | Company News Alert

Mexico's leading brewer Grupo Modelo has entered into a partnership with Danish brewing major Carlsberg, which will see the former distribute the latter's beer brands throughout the high-consumption Mexican market. The deal represents a definite shift in strategy for Modelo, which has typically focused on its domestic beer brands and the export of its popular flagship Corona.

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