Cadbury Takes Multi-Pronged Approach To Growth

June 2007 | Company News Alert

Cadbury Schweppes, one of the world's largest soft drinks and confectionery companies, has recently announced that it has restructured the management of its confectionery operations, and plans to separate its drinks branch from its chocolate, candy and gum division. The confectionery arm has been split into four regional businesses, which cover the Americas, Asia Pacific, Europe and one single unit that will cover Britain and Ireland along with the Middle East and Africa. Along with these new management divisions, Cadbury has also been busy revamping its product portfolio and making a number of acquisitions as it seeks to expand its

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