Perrier Makes The Leap Into UAE

June 2007 | Company News Alert

Perrier is preparing to launch its eponymously named bottled water range in the UAE this summer, as it looks to expand its regional presence and establish a strong foothold in what is now the world's second-largest market for bottled water. The new product will be called Eau de Perrier and will be less gassy and not as strong as traditional Perrier, in order to appeal to the tastes of Emirati consumers. The new drink will be available only in 75cl glass bottles, and will be aimed at the restaurant trade, as an accompaniment to food. Following its launch in the

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