Aldi To Open First Outlets This April

German discounter Aldi has announced that it will open its first Hungarian store in April this year. Aldi has started with recruitment and its national marketing campaign, as it looks to launch a store network of 400 outlets in the country. The first wave of openings will involve establishing around two dozen outlets in eight large cities: Budapest, Debrecen, Gyõr, Miskolc, Pécs, Szeged, Veszprém and Zalaegerszeg. Although Aldi had originally planned to enter the market in 2006, it decided to postpone its market entry due to market saturation. However, it appears that Aldi has got its timing right for the

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