Beer Sales Up 8.4% in 2007

According to the latest industry figures, Polish beer sales rose by 8.4% in 2007 to 35.04mn hl. This strong growth can be attributed to the rising popularity of beer in the Polish market, as well as a growing demand for Polish beers in export markets, particularly the UK. However, the Association of Beer Industry Employers (ZPPP) has warned that sales growth this year will not be able to match 2007's impressive performance, with growth forecast at below 5% for 2008. This drop in growth can be attributed to a general economic downturn and rising production and sales costs, which will

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