Ajegroup Launches Fruit Juices In Mexico

February 2008 | Company News Alert

Peruvian beverage company Ajegroup has announced plans to launch a range of fruit juices in Mexico. By offering low prices in a market where historically fruit juices are expensive the firm will attempt to attract customers away from market leaders Jugos del Valle and Jumex, which together control 90% of the Mexican fruit juice market. This low-price strategy has already allowed Ajegroup to secure significant market share for its carbonated soft drink brands in several markets in Latin America including Mexico, where a significant proportion of the population remain very price

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