Diageo Ramping Up Activity On The Back Of Growth

February 2008 | Company News Alert

For the first time in its history, sales of Guinness beer in Nigeria have surpassed sales in its native Ireland. Guinness producer and global drinks giant Diageo was able to report a small rise in profits for the last six months of 2007, with a 5% rise in half-year pre-tax profits to GBP1.37bn (US$2.7bn), following several years of flat growth. While sales in Europe and North America rose, the international division - which comprises Latin America, the Middle East, Africa and global travel retail - was the real star, with sales shooting up by 16% and operating profit rising by

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