Arca Moves Into Argentina In Bid To Get Competitive

Latin America's second-largest Coca-Cola bottler Embotelladoras Arca is to acquire the Coca-Cola franchise in north-west Argentina for an undisclosed sum. The purchase, which will give Arca access to a further 5mn consumers and boost its volume sales by an estimated 80mn unit cases, represents the company's first foray outside of Mexico and is in keeping with its overarching strategy of pursuing

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