Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / India

Bacardi To Explore All Means Of Achieving Premium Spirit Growth

March 2008 | Company News Alert

Bacardi Martini India, a 76:24 joint venture between global spirits major Bacardi Martini and Indian firm Gemini Distilleries, has announced bullish growth plans for India's fledgling internationally-branded spirits market. Bacardi has confirmed that throughout 2008 it will accelerate investment in branding and promotional activities as well as ramping up new product launches and keeping an eye out for potential acquisition

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