Al Rabie Investing In Expanding Regional Footprint

Al Rabie Saudi Foods, the largest juice manufacturing company in the Middle East, has announced a major expansion plan in order to boost its presence in both its domestic and export markets. By investing in strengthening its regional distribution network, the company is looking to solidify its market leadership in its core businesses of juices, nectars and still drinks as a means of achieving both short- and long-term growth. Al Rabie said that it will intensify its marketing campaign and promote its products in various channels including schools, hotels and other catering institutions. In particular, it will target the UAE,

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