CCI Looks To Diversify Product Portfolio

Coca-Cola Içecek (CCI), the Turkish arm of Atlanta-based drinks giant Coca-Cola Company, has announced its intentions of pursuing more growth through acquisitions in the dynamic Turkish soft drinks market. The Coca-Cola Company has been diversifying its product portfolio by purchasing non-carbonates such as FUZE teas and health drink producer Glaceau, which helped to boost its lacklustre US sales at a time when consumers are becoming more health conscious. With emerging markets such as Turkey expected to experience similar trends, such a move by CCI will help ensure that its regional sales continue to experience strong growth. With the operating environment

To read the full article, please choose one of the following options: