Carrefour Moves Away From Discount Model

March 2008 | Company News Alert

According to reports in the Greek press, retail giant Carrefour is planning to invest EUR50mn over the next five years revamping its chain of Dia Hellas discount stores. The firm is reportedly planning a significant programme of store renovation and plans to rebrand all of its small and medium sized Dia Hellas discount stores with a new Dia Market banner. This new format, which has already been trialled in Athens, moves the stores upmarket, with a greater range of fresh products and improved store ambience. BMI believes this move is likely to be driven by the recent underperformance of the

If you would like to subscribe to Western Europe Food and Drink Insight and gain instant access to this article, please click here to subscribe.

If you would like to take a trial to Western Europe Food and Drink Insight please click on the trial link below.