7-Eleven Refusing To Rest On Malaysian Dominance

Convenience Shopping Sdn Bhd, or 7-Eleven Malaysia as it is otherwise known, is to expand its 907 outlet-strong Malaysian convenience store network by a further 100 outlets. The planned MYR28mn (US$8.74mn) investment package was announced by the retailer's new in-store media advertising partner United Global Technologies and represents an attempt by 7-Eleven to further exploit the potential of Malaysia's strongest grocery sub-sector in forecast growth

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