Rewe Looks To Differentiate Its Supermarkets

Germany's largest retailer Rewe is pursuing a number of strategies devised to differentiate its supermarkets from the country's price-focused discounters. The moves come at a time when sales at supermarkets in Germany are rebounding thanks to the country's strong economic growth which has made consumers less price conscious. However, the prospect of a new economic slump caused by a worldwide slowdown in demand for the country's exports could quickly curtail this recovery in the supermarket

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