FEMSA Set To Expand Oxxo Across Latin America

Fomento Económico Mexicano (FEMSA), which operates 5500 Oxxo-bannered convenience stores in Mexico, has announced plans to expand the chain internationally. The firm will initially conduct a pilot in Colombia opening around 30 stores in the next 12 to 18 months before a possible roll out across the rest of Latin America. The firm is hoping to capitalise on the fact that Colombia has no formal chain of convenience stores; however, the new stores will have to compete against very well-established neighbourhood stores and one of the most modern supermarket sectors anywhere in Latin

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