SABMiller To Double Marketing Expenditure

April 2008 | Company News Alert

Anglo-South African brewer SABMiller has announced that it is looking to more than double its marketing spending in Africa over the next four to five years, as it seeks to significantly increase operations across the African continent. Mark Bowman, the managing director of SABMiller's African operations said that the company is looking to now 'grow the market rather than just fulfil demand.' The company, which currently manages operations in 14 countries across the continent, has said that the majority of this spending will target larger markets such as Tanzania and other regional countries close to South Africa, a market which

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