Greece Attracts Russian Standard Vodka

May 2008 | Company News Alert

Drinks firm Russian Standard has begun selling its trio of vodka brands in Greece through a partnership with local spirits distributor WS Karoulias. The move continues the firm's rapid roll out across Western Europe and follows launches in Germany, the UK, France and, most recently, Ireland. The firm appears to be ordering its launches by the size of the local spirits market, and the decision to prioritise Greece is a strong reflection on the size of the potential market in this sometimes forgotten

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