Nestlé Looks To Tighten Bottled Water Stranglehold

The Thai subsidiary of Swiss food and beverage giant Nestlé is to invest THB90mn (US$2.8mn) in the promotion of its Minere' bottled water brand as it bids to increase its recently gained market leadership in the country. With the Thai bottled water market worth an estimated THB13bn (US$400.3mn) in 2007 and with per capita consumption growing at double digit rates annually, the local market holds considerable promise for Nestlé. Nonetheless, the company can expect to have its growth targets challenged, both by its rivals and its

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