Asahi Goes Global In Bid To Catch Kirin

Japanese brewing major Asahi Breweries Ltd has announced plans to almost quadruple its international sales within the next five to 10 years. Asahi's JPY200bn (US$1.85bn) international sales target reflects an attempt to offset domestic market stagnation and to keep pace with fierce rival Kirin Brewery Co, which has pursued both product and international diversification far more effectively than Asahi in recent

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