Carrefour Goes Local With Community Mall Opening

Via its Thai subsidiary CenCar Co, French retail giant Carrefour has launched its innovative community mall concept in Asia. Having primarily confined Asian operations to hypermarkets and Chinese hard discounting to date, the community mall offering is a marked strategic departure for Carrefour. However, with the French firm having set itself an ambitious target of more than doubling its Thai store network to end-2010 and with the local grocery retail landscape increasingly competitive, Carrefour has had little choice but to

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