SABMiller Looking For More Premiumisation

Anglo-South African brewer SABMiller has announced that it is launching premium Dutch beer brand Grolsch in South Africa, as it looks to tap into growth at the premium end of the beer market. SABMiller is the country's leading brewer and, until just recently, controlled around 97% of the country's beer market through its 11 brands and a 51% share of the country's flavoured alcoholic beverage market. However, in 2007 the company lost the brewing rights to Amstel Lager, which accounted for 9% of its local beer volume to global rival Heineken. SABMiller had said that the loss of the Amstel

To read the full article, please choose one of the following options: