Tea Industry Seeks 10-Fold Turnover Increase

The Vietnamese tea association, VITAS, has set an ambitious 12-year growth target for the industry. Based on what VITAS perceives to be the country's full potential, the association is targeting a turnover of US$1bn from the tea industry by 2020. With the industry currently reliant on the export sector for almost all of its earnings and with exports having totalled around US$100mn in 2007, VITAS has an enormous production and marketing job on its hands if it is to fulfil its

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