Industry / South Africa
Alcoholic Drinks Sector In The Spotlight
July 2008 | BMI ViewSouth Africa's alcoholic drinks industry has been in the spotlight this quarter, as discussed in BMI's recently published South Africa Food & Drink Report for Q308. In March Dutch brewer Heineken announced its plans to launch two joint ventures with the UK's Diageo in the South African market. Under the first agreements, Heineken and Diageo are building a brewery in the Gauteng province close to Johannesburg, at an estimated cost of ZAR3bn (US$375mn). Heineken will own 75%, while Diageo will hold the remaining stake, and it will brew a range of Heineken and Diageo brands including Heineken and Amstel, the
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