A Long Way To Go To Catch Up To Regional Rivals

Despite its recent membership of the European Union (EU) and various political and economic improvements associated with the accession, Romania remains one of the least promising of the 14 Central and East Europe (CEE) markets surveyed by BMI's Business Environment Rating. The Food and Drinks table places Romania second-last, above only Slovakia. Key reasons for this low ranking are low spending, a negative food and drink trade balance, and weak forecast growth. However, multinationals continue to see potential in the market, with a number of recent transactions illustrative of their desire to compensate for saturated Western European markets by shifting

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