AEON Breaks Price Differential Private Label Rule

In a widely reported move, Japanese grocery retail behemoth AEON has increased the price of a number of its most popular TopValu-branded private label products by 10-30%. The decision was taken as AEON continues to have its profits squeezed by rising input costs. However, BMI believes that AEON's decision to amend its private label pricing structure might prove misjudged as private label products finally begin to find an audience for themselves in what has until recently been a brand-focused

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