Companies / Japan
Economic Stagnation Stimulates Frozen Food Revival
July 2008 | Company News AlertJapanese convenience retail giants Lawson Inc and Seven & I Holdings-owned 7-Eleven are to boost their frozen food offerings in line with resurgent consumer interest in the category. 7-Eleven will double its number of pre-prepared frozen meal lines to six, while Lawson will roll out its trial JPY100 (US$0.92) private label frozen meals
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