Nestlé Bucks Trend By Pursuing Chilled Food Price Cuts

August 2008 | Company News Alert

Nestlé Philippines, a subsidiary of Swiss food giant Nestlé, has cut the prices of its chilled food portfolio in the country by an average of 2%. The strategy contrasts with the approach being taken by food manufacturers globally: that of increasing consumer prices to protect profitability in the face of spiralling ingredient costs. Nestlé believes its volumes could double on the back of the price cuts, more than offsetting any decline in revenues, and yet BMI believes the strategy is not without

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